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Mayor Steve Benjamin & The City of Columbia Launch “It’s YOUR Shot Columbia” COVID-19 Vaccination Campaign

On behalf  City of Columbia Mayor Steve Benjamin and the Public Relations Department:
On June 1, 2021, Columbia Mayor Steve Benjamin and the City of Columbia launch the “It’s YOUR Shot, Columbia” campaign to let all Midlands citizens know that COVID-19 vaccinations are safe, effective, free, and thanks to multiple partners located across Richland County, easy to obtain.

City of Columbia Mayor Steve Benjamin

Currently, 42% of Richland County citizens have been vaccinated, resulting in a continued decline in COVID infections and viral spread. Mayor Benjamin and City of Columbia officials seek to increase the vaccination rate to ensure citizens can safely return to gathering together, businesses can fully re-open and all of our communities become free from the virus.

“Throughout the pandemic, our citizens have taken the difficult steps to follow guidelines and halt the spread of the COVID virus. Now, with easy access to vaccines, we are coming closer to eradicating the threat of the virus, but everyone needs to do their part by rolling up their sleeves and getting their vaccinations,” said Mayor Steve Benjamin. “With so many partners throughout the Midlands offering free vaccines, it’s easy to do the right thing now to protect yourself, your loved ones and your community. Once you’ve gotten fully vaccinated, you’ll know you’ve done your part in helping everyone get safely back together again. It’s YOUR shot, Columbia!”

Today, the City will release its first vaccine encouragement PSA featuring Mayor Benjamin, which can be seen here: . Included in the PSA is SC DHEC’s vaccine locater website address, which is located here: .

In addition, the City of Columbia will utilize print and online ads, radio spots, TV commercials, billboards, water bill inserts, emergency messaging and social media outreach to further the “It’s YOUR Shot, Columbia” campaign.

Follow the City of Columbia on social media for more information and use the hashtags #ItsYourShot and #ResilientColumbia for updates.



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